DryGuard NZ
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The Waterproofing
Lead Engine

A complete go-to-market kit to dominate NZ waterproofing search, convert distress-purchase leads, and route jobs to vetted contractors for commission. Four deliverables, one system.

🌐 70 SEO pages built
📊 30 keywords mapped
📑 4 contractor docs
🧮 Live financial model
Open each deliverable

Your four assets

The honest headline

What's realistically achievable

Year 1 · Realistic

~$2.5M GMV

~$350–400k commission. One built site, GBP across 10 cities, reviews engine, 8–15 vetted contractors.

Year 2–3 · Ambitious

$6M+ GMV

$1M+ commission. Constraint is contractor reliability & liability — not lead supply.

The multiplier

$30k+ jobs

Leaky-building / Body Corp remediation. A few a month rivals a month of small jobs. Least-contested dollars in the market.

The one caveat: lead supply is the easy part — the category is under-marketed and this kit gives you the engine. The hard parts are contractor quality and liability structure (this is the leaky-homes industry). Win those and it's a high-margin, defensible NZ-wide business.
Launch sequence

From kit to first leads in ~30 days

  1. Days 1–7: Validate top-15 keywords in Google Keyword Planner. Pick a domain. Deploy the site.
  2. Days 5–14: Connect GHL webhook + speed-to-lead workflow. Stand up Google Business Profiles per city.
  3. Days 7–21: Recruit & vet first 5–8 contractors (use the pack). Sign on referral terms.
  4. Days 14–30: Turn on Google Ads for P1 terms → first leads while SEO matures. Start the reviews engine.
  5. Month 2+: Compound organic, add cities, graduate best contractors to managed model, open the remediation funnel.